SOLD OUT! Free workshop 'How to design a customer journey that tastes good'

The workshop 'How to design a customer journey that tastes good' takes place as part of Pärnu Design Day. This year the day centres on food and on how design shapes our eating and taste experience, from the room and atmosphere to serving and service. A good customer experience does not happen by chance. As with a good dish, both the whole and every single ingredient matter: the impression of the first contact, the anticipation it creates, the bad aftertaste it can leave, and what makes the customer come back.

In this hands-on service design workshop we look at your organisation's customer journey through the customer's eyes: we map the journey and its main stages, analyse the experience at different touchpoints, identify pain points and opportunities for development, and develop practical solutions. Theory is used only as much as is needed to support analysis and idea development. Entrepreneurs and employees from all fields are welcome; you are welcome to bring a colleague. Trainer: Deily Merirand, service designer and project manager of the design thinking lab at the Pärnu College of the University of Tartu. The workshop is free, but pre-registration is required. Venue: Pärnu College of the University of Tartu, Ringi 35, Pärnu.