Conference “Design gives meaning, marketing amplifies 2027”

Content

The conference “Design gives meaning, marketing amplifies” brings together the perspectives of service design, design thinking and marketing. The focus of the day is how to move from understanding users’ needs to a solution that really works, and how marketing helps the solution reach the right people and grow its impact.

In today’s competitive and digitally rich environment, standalone campaigns or one-off development projects are not enough.

Organisations win when a service is a well-thought-out whole and communication supports its adoption, growth and long-term value. The conference focuses on the synergy of design and marketing: what each field adds, and how together they create stronger customer experiences.

What you gain as a participant

a clear understanding of how service design and marketing together shape a coherent customer experience

practical perspectives and working methods you can apply in your organisation’s services and communication

contacts with practitioners from different fields, for new collaborations and ideas

a fresh picture of the skills organisations need today at the crossroads of service and digital marketing

Who the conference suits

specialists and teams in design, service design, UX and digital marketing

leaders and developers responsible for services, products, innovation or customer experience (in the private and public sectors)

practitioners in marketing and communication, and agencies and consultants

students, alumni, lecturers and researchers interested in where design and marketing meet

The conference takes place within the framework of International Marketing Day (27 May 2027) and International Service Design Day (1 June 2027).

The event will be photographed and filmed, and the photos and videos will be used on the website of the Tartu University Pärnu College, on social media channels and on video platforms (YouTube).