Ülemiste City business breakfast: turning sustainability into a competitive advantage

Competitive advantage is no longer about doing more. It is about wasting less: less energy, time, space and resources. Ülemiste City and KONE invite you to a morning seminar on how sustainability goals can be turned into practical solutions that help businesses operate more efficiently and create long-term value. The event is in English.

Programme: 8:30 networking over breakfast; 9:00 welcome by Märt Mathisen, Head of Technology and Innovation, Ülemiste City; 9:10 Matti Unelius (KONE), Enabling Sustainable Property Development Through People Flow Insights, with Q&A; 9:40 panel discussion, 'Sustainable goals as efficiency goals: how to turn them into a competitive advantage', moderated by Jussi Haapkylä (KONE) with Vinh Huynh (KONE), Mati Freiberg (Ülemiste City) and a TBA panelist; 10:20 coffee break; 10:35 Anu Ruul, 'Doing more with less: how green innovation turns sustainability into a competitive edge'; 11:05 end. Participants may join a tour of Ülemiste City.

Venue: Öpiku Konverentsikeskus, Valukoja 8, Tallinn. 11 November 2026, from 8:30.