“Customer Relationship Management and Marketing” course in Paide

The course looks at where marketing really begins: the customer journey, the main touchpoints with the company, and the impression left by the website, social media, emails, phone calls, customer service and after-sale contact. We talk about trust as marketing capital, reviews and feedback, keeping existing customers, repeat purchases and word-of-mouth marketing. At the end each participant writes down concrete actions they can change or test in their company.

Trainer Brit Mesipuu is a marketing practitioner and trainer with over 20 years of experience, who has delivered more than 300 public courses. Schedule: 10:00–12:00 lecture, 12:00–12:20 break, 12:15–14:00 lecture. Participation counts as de minimis state aid (VTA).

The event is co-funded by the European Union.