VILJANDI – Practical workshop: safe AI use and risk management

AI writes an advert text and makes a picture in a minute. But who owns the result, may you use a client's materials, and what do you do when the picture looks like someone else's work? In this workshop we practise using AI safely in creative work and marketing, so that client data, copyright and reputation are protected.

For office workers, creative professionals, designers, marketing specialists and managers. Level: application. The workshop has two 90-minute parts. Part 1: how AI creates text and images, uses in creative work and marketing, and safe prompting. Part 2: checking the result, copyright and client data, labelling and responsibility, and the EU AI regulation. There are two practical tasks in each part.

Afterwards you will be able to: distinguish which client and work materials may be given to AI; write a creative prompt without sensitive information; check AI text and images before publishing; and decide when to label content created with AI.

Before the workshop, bring a smartphone or laptop and create an account in one AI tool, for example ChatGPT, Copilot or Gemini; the free version is enough. Participation is free; in the second part we ask you to fill in a short feedback form. The trainer is Konstantin Jallai, Master of educational technology and adult trainer, level 6.

Thursday 19 November, 17:30–20:30, Viljandi Culture Academy, room 212, Posti 1, Viljandi.