PÄRNU – Practical workshop: AI and creativity – possibilities, risks and responsibility

A poster for a village party, an invitation to a library autumn evening or a post about a new product: what if the first draft were ready before the coffee goes cold? In this workshop AI helps you create texts and images and suggests ideas; you make a draft of a poster or post and check rights and labelling before publishing.

For everyone who creates texts, images or other content: communications staff, teachers, cultural workers and small business owners. Level: basic. Format: 3 hours (4 academic hours) in two parts with a break. Part one: how AI creates text and images and suggests ideas. Part two: you make a draft of a poster or post and check rights and labelling before publishing.

Afterwards you can find ten ideas on one theme with AI and choose the best; write a text and image request that gives results in your style; adapt one piece of content for different channels such as a poster, a post and a newsletter; and check copyright and label AI-made content. Before the workshop, think of one event, product or message you would like to create content for; bring a laptop or smartphone. The free versions of ChatGPT, Copilot or Gemini are enough. Trainer: Dr Airi Mitendorf, AI trainer and social scientist.

Friday 20 November, 14:00–17:00, Tervise Paradiis spa hotel & water centre, Side 14, Pärnu.