JÕHVI – Hands-on workshop: AI and creativity – opportunities, risks and responsibility

A village party poster, a library autumn evening invitation or a new product post – what if the first draft were ready before the coffee goes cold?

For whom: anyone who creates texts, images or other content – communications staff, teachers, cultural workers, small business owners. Level: basic.

Format: 3 hours (4 academic hours), two parts with a break. Part one: how AI creates text and images and suggests ideas. Part two: you make a poster or post draft and check copyright and labelling before publishing.

After the workshop you will be able to:

find ten ideas on one topic with AI and choose the best one;

write a text and image prompt that gives results in your style;

adapt one piece of content for different channels: poster, post, newsletter;

check copyright and label AI-generated content.

Before the workshop: think of one event, product or message you want to create content for. Bring a laptop or smartphone; the free version of tools (e.g. ChatGPT, Copilot, Gemini) is enough.

Trainer: Hristo Neiland is an entrepreneur and AI practitioner who has trained company teams, start-up founders and sports leaders. He is growth lead at growthOn.ai, an AI production-planning software company, and co-founder of Cormens OÜ, which runs AI assistant workshops. He builds his own AI tools, including a sales app, a home-life app and a personal AI assistant that runs his daily work. He previously taught at Jõhvi Gymnasium.

Time and place: Friday 20 November, 18:00–21:00, Jõhvi Concert House, Pargi 40, Jõhvi.

Participation is free, places are limited – register via Fienta!

The workshop is part of Arunädal and the Eesti.ai initiative “The Smartest AI Nation”.