Television kitchen: a brunch about what stays off camera – Miele Experience Center, Tallinn

They say there is no accounting for taste. Those who say so have probably never read the comments under a morning TV show. The dress, the hairstyle, the lipstick shade, the length of the skirt, even how the presenter holds her cup are debated as if the fate of the country depended on it. But how the look comes together before air, and what the people on the other side of the screen feel when they read all this, viewers do not see. On 21 November we let you into our kitchen – and this time it will be a real one.

The meeting place is the Miele showroom. While the chef cooks brunch in front of the guests, we open the recipes of another kitchen – the television one.

The brunch is hosted by Elena Solomina, ETV+ presenter, speech trainer and founder of the speaking studio “Speaker at the Peak”, together with Svetlana Agureeva, ETV+ stylist, who dresses presenters and guests of the channel and works on films and music videos. We have worked side by side on the same channel for years, and we get the blame together when viewers judge an outfit.

How many outfits does a TV stylist handle? Several shows, each on air every weekday: five new looks a day, over a hundred a month. The stylist has no shop, so every item has to be found somewhere.

What we will talk about: where the stylist finds all these outfits and whether presenters are really given clothes; why the camera sees clothes differently from the mirror and how to dress for TV (which colours, patterns and fabrics work on screen); what happens a minute before air; what viewers write about appearance and outfits and how to separate useful criticism from someone else’s bad mood; and TV secrets of style and delivery useful on stage or at an important meeting.

The price includes the brunch, cooked by the chef in front of you in the Miele showroom kitchen. Each guest also receives a gift, and at the end, as a good tradition, there is a raffle.

Ticket price: €49. Places are limited – book early.

Time and place: 21 November 2026, 11:00, Miele Experience Center, Tallinn.