Beyond the Release: artist branding, discovery and releasing new music (online)

Making good music is one thing; getting people to notice it is another. Every day a huge amount of new music appears, so you need a clear identity, the right audience and a plan that ties it all together.

In this two-hour online workshop on 25 November, Corina Vîlcu and Almud show how to build an artist's identity, find your place in the music market and market a new release so that time and money go to what really works. The workshop is in English.

What's covered:

Artist branding and positioning – how to define what sets an artist apart, create a clear identity and turn it into music and visuals people can connect with.

Getting onto playlists on your own – how to find playlists that suit your music, how to approach curators, and what to watch for when paying for promotion, including platforms such as SubmitHub.

Planning a new release and reaching new listeners – the role of content and digital advertising.

The workshop includes practical examples and an exercise; by the end you should have a plan for releasing your next track.

Speakers: Corina Vîlcu has worked in the music industry for over 17 years in radio and record labels, running artist campaigns and release strategies, and now works directly with artists through Magheru 9 Media. Almud is a DJ and producer who covers everything from making music to promoting released tracks, and brings a practical view of playlist pitching and finding curators.

Time: 25 November 2026, 14:00–16:00, online.

Fee: free for members of the Music Estonia Managers branch; €12 for Music Estonia members; €15 for others.