HOOKUS POOKUS magic conference

HOOKUS POOKUS magic conference, 8 December 2026, bak bak, Põhjala factory, Tallinn.

We meet to talk about everything that goes with being a woman: our bodies, hormones, relationships, motherhood, the different stages of life, and how to stay connected with yourself in the middle of it all.

During the day there are open and substantial conversations, new encounters, good tea and a pleasant atmosphere. In the evening we change gear: we light candles, enjoy music and celebrate the world of HOOKUS POOKUS and our new product collection in a smaller, more intimate company.

A little depth. A little playfulness. A lot of real LIFE. And, of course, magical moments.

DAY PROGRAMME | 14:00–18:00. The conversations are led by the HOOKUS POOKUS witches Gloria, Kristi and Liina.

13:30 arrival

14:00 landing and welcome tea. Our friends from Chamber Tea welcome you with a cup of good tea, so you can leave the weekday behind for a while and truly arrive.

14:10 HOOKUS POOKUS: welcome to our world

14:20 1st conversation: Lisete Meos. A woman’s hormonal cycle, menstruation and understanding your body better.

15:10 2nd conversation: Kristi Värik. ADHD, neurodiversity, self-understanding and being a woman.

15:50 break

16:10 3rd conversation: Merill Külmsaar. Relationships, closeness, staying true to yourself and being a woman.

16:50 4th conversation: Yoko Alender. Perimenopause, motherhood and a woman’s change through different life stages.

17:30 tea and poetry

18:00 end of the day programme.

At the venue: Chamber Tea, where we start and end the day with shared tea and you can discover and buy different teas; a book corner, a place to rest for books, discoveries and thoughts to take home; and BONOBO × HOOKUS POOKUS, where you can get to know our magical product collection: smell, touch and try.

EVENING MAGIC | 19:00–22:00 | THE LAUNCH & CELEBRATION

If you would like to stretch the day a little longer, the evening programme awaits you. In the evening we change gear. We light candles, let the music play and celebrate everything we have created in the HOOKUS POOKUS world. We also bring the HOOKUS POOKUS product collection into the spotlight, our luxurious world of magic.

The evening is smaller and more intimate than the day programme: more time to enjoy, to meet and to celebrate together.

19:00–20:00 THE DINNER with Janis Rizhovs. A shared dinner and snacks taken care of by Janis. Good flavours, lovely encounters and small surprises. Oysters and bubbles. A little wild. A little free.

20:00–21:00 THE JOURNEY with Mick Pedaja and Angeelia Pedaja. Sounds and poetry: a musical journey. Mick and Angeelia create a space where you can close your eyes, lie down and let the music carry you. Inwards, into yourself. Up into space. And then back home.

21:00–22:00 THE CELEBRATION with DJ Johannes Hõimoja (DJ Yoshi). DJ Yoshi is for us a rare magical force: his sets raise the frequency and set the body moving. If during the day we talk about the body and being a woman, in the evening we can listen to what our body tells us through dancing. Let’s celebrate LIFE and each other together!

The evening event has a separate ticket. Places are limited to keep the atmosphere pleasantly intimate.

WHEN AND WHERE? 8 December 2026, bak bak, Põhjala factory, Tallinn. Magic conference: 14:00–18:00. The Launch & Celebration: 19:00–22:00.

TICKETS. Choose the experience you like: day programme, evening celebration or both.

NO 1 – MAGIC CONFERENCE | €69. A daytime women’s magic conference.

NO 2 – THE LAUNCH & CELEBRATION | €69. Evening presentation of the collection and celebration.

FULL EXPERIENCE | €129. Day and evening programme together.