CAMP seminar: unique craft or serial production?

Should you make one unique piece with your heart, or produce the same thing many times so that you can really make a living from it?

Sooner or later many creative entrepreneurs who make products face this question. On the one hand there is the wish to create unique designer work; on the other, the need to secure a steady income and the sustainability of the business. How do you find balance between creative freedom and business logic? Do unique creation and serial production necessarily exclude each other? At the seminar we will look at the questions that small producers and designers face every day.

What we will do at the seminar:

We bring together two creative entrepreneurs at different stages on stage: designer Hertta Võido (HERTTA), who has so far focused on one-off pieces and is now taking her first steps towards serial production, and Anna Siim (Woolish), an experienced expert and mentor whose family business has successfully made this journey and increased its production volumes. The result is a free and direct dialogue, where a beginner’s honest questions meet years of production reality.

Textile artist and clothing designer Hertta Võido will open up her journey from creative person to entrepreneur and talk about the kitchen side of small-scale production:

how she has kept her handwriting and style while making smart business choices

what the everyday worries and real pinch points of small-scale production on the Estonian market are

when and how she has considered increasing production volumes

how she makes larger quantities without losing her face and handwriting

Woolish CEO Anna Siim will reflect the conversation through the eyes of an experienced producer and share Woolish’s practical lessons:

what the real side of serial production looks like

how to grow production volumes and run modern knitting production without compromising on quality

which mistakes to avoid, and how she built a sustainable family business

Who is the seminar for?

Beginning and active creative entrepreneurs and designers.

Freelance creative people and craftspeople who are thinking about growing their volumes.

Anyone looking for balance between unique creative work and a working business model.