Online at night, offline by day (1st session)

In this workshop participants get an introduction to design thinking, using young people’s phone use before bedtime and the resulting lack of sleep as the starting point. With the help of given personas, the topic is viewed from different perspectives.

Teams choose one perspective and, with suitable design thinking tools, explore that person’s experience and needs. They then develop a possible solution through brainstorming, visualise it and present it to the others as a short pitch. At the end of the workshop the work is linked to the whole design thinking process, and we look at which steps would be needed to carry the idea forward.

Led by:

Lily Visnapuu, student, 1st year of the session-based study in design thinking and digital marketing. Lily works in educational technology as a UX/UI designer and teacher. At the EdTech company Praktikal she helps develop a learning platform that makes lesson preparation easier and gives teachers the freedom to shape a lesson in their own style and to suit their pupils’ needs. At Tartu Applied College she teaches subjects for future UX/UI designers.

Greteliis Rebas, student, 1st year of the session-based study in design thinking and digital marketing. Greteliis has worked in marketing for almost five years and now works as a social media manager at Rimi, also running digital marketing projects. One of the projects she led was the Rimi campaign “Õnnetainas” (Happiness dough). Within the campaign Rimi’s dough became “happiness dough” for a month of mental health, and in cooperation with Peaasi.ee people were invited to notice more joy in everyday life and to take time for themselves.

The workshop introduces the Tartu University Pärnu College bachelor’s programme in “Design thinking and digital marketing”.